Search Marketers Neglecting Alternative Engines
JupiterResearch revealed that 40% of search marketers are missing out by using Google and/or Yahoo exclusively for their campaigns.
"Even though search engine usage by marketers has broadened in the past couple of years, marketers are still slow to test the newer search providers," said Sapna Satagopan, Research Associate at JupiterResearch. "Lack of management tools and relatively low traffic volume are the biggest deterrents," added Satagopan.
"Vertical search providers will play an important role in the paid search market in the next five years," said Zia Wigder, Vice President and Research Director at JupiterResearch. "Search marketers must establish a robust management strategy and an efficient testing and inclusion process to profit from this growth," added Wigder.
http://www.tmcnet.com/usubmit/2006/02/27/1409978.htm
"Even though search engine usage by marketers has broadened in the past couple of years, marketers are still slow to test the newer search providers," said Sapna Satagopan, Research Associate at JupiterResearch. "Lack of management tools and relatively low traffic volume are the biggest deterrents," added Satagopan.
"Vertical search providers will play an important role in the paid search market in the next five years," said Zia Wigder, Vice President and Research Director at JupiterResearch. "Search marketers must establish a robust management strategy and an efficient testing and inclusion process to profit from this growth," added Wigder.
http://www.tmcnet.com/usubmit/2006/02/27/1409978.htm
posted by JB at 12:48 PM
0 Comments:
Post a Comment
<< Home