Taking Vertical Search to the Sexes
iVilliage announced they are relaunching it's Women.com domain as Women.com, "Search for Women".
Originally, Women.com ran as a spinoff of iVilliage providing news, dating and beauty advice.
“We anticipate launching the new Search at the end of the second quarter 2006. Our objective with Search for Women is to enhance and further customize our users and advertisers experience by participating in the so-called vertical search marketplace…this new product will allow us to promote iVillage brand by blanketing the Internet with add campaign promoting Search for the Women’s Intuition.”
iVillage may soon be working with Eurekster, the social search sharing engine and that such a partnership targeted towards the vibrant female online community may indeed be a success.
www.ivilliage.com
Originally, Women.com ran as a spinoff of iVilliage providing news, dating and beauty advice.
“We anticipate launching the new Search at the end of the second quarter 2006. Our objective with Search for Women is to enhance and further customize our users and advertisers experience by participating in the so-called vertical search marketplace…this new product will allow us to promote iVillage brand by blanketing the Internet with add campaign promoting Search for the Women’s Intuition.”
iVillage may soon be working with Eurekster, the social search sharing engine and that such a partnership targeted towards the vibrant female online community may indeed be a success.
www.ivilliage.com
posted by JB at 12:12 PM
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