Quotable

"I don't think it's a fad," "The general Web search market is pretty much locked up, so vertical search is where the opportunity to create something competitive is." "The advertisers on vertical sites are gaining exposure to would-be buyers who are much closer in time to a purchase decision than the average Google user," - Greg Sterling, Kelsey Group

"The way I view vertical search is that if Google is going to be CBS, I want to be Turner Broadcasting," "In a vertical search engine, a company can run an ad that is different from the one it runs on Google, in the same way that a company runs different TV ads on NBC and MTV" - David Hills, CEO Looksmart. (Note, Looksmart recently built 181 vertical search properties)

"For many marketers, a vertical search engine makes a lot of sense" - Gary Stein, Jupiter Research