Top Search Terms - November 2005

Neilsen/NetRatings released the top 10 search terms for November 2005:

Search Term / Number of Requests (000)

1 Ebay / 13,871
2 Google / 13,301
3 Yahoo / 7,997
4 MapQuest / 7,431
5 Yahoo.com / 6,528
6 Pogo.com / 4,062
7 Walmart / 3,688
8 Ask Jeeves / 3,389
9 MSN / 3,166
10 eBay.com / 3,125

These results reveal that users do not go directly to the URL of the destination site. Users are using search engines to search for other search engines. These results show that users are NOT likely to be loyal to one search engine. Interestingly, the first 22 terms were not topical. The highest ranked topical term - Weather, came in at #23.

Further, they release the Top 10 Search Engines Ranked by Search Share for November 2005:

Provider / Vertical Searches (000) / Share of Searches

1 Google Search / 2,365,998 / 46.3%
2 Yahoo! Search / 1,194,519 / 23.4%
3 MSN Search / 583,304 / 11.4%
4 AOL Search / 350,899 / 6.9%
5 My Way Search / 129,555 / 2.5%
6 Ask Jeeves Search / 119,679 / 2.3%
7 EarthLink Search / 32,172 / 0.6%
8 Dogpile.com Search / 31,563 / 0.6%
9 Netscape Search / 30,434 / 0.6%
10 iWon Search / 27,670 / 0.5%