The Four Horsemen of Vertical Search
ClickZ article on a recent study by Jupiter Research predicting that the bulk of online paid search growth will be driven by the "four horsemen" of vertical seearch.
The Jupiter Research report is titled "Veritcal Search: Early Marketers Will Reap Rewards of Low Pricing". The report predicts that paid search will evolve in a similar fashon as the television and magazine markets evolved.
The "four horsemen" are the verticals: retail, financial services, travel and media & entertainment. These markets account for nearly 80% of 2004's online ad spend.
http://www.clickz.com/news/article.php/3485111
The Jupiter Research report is titled "Veritcal Search: Early Marketers Will Reap Rewards of Low Pricing". The report predicts that paid search will evolve in a similar fashon as the television and magazine markets evolved.
The "four horsemen" are the verticals: retail, financial services, travel and media & entertainment. These markets account for nearly 80% of 2004's online ad spend.
http://www.clickz.com/news/article.php/3485111
posted by JB at 11:30 AM
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