SES NY: Danny Sullivan's Take on Vertical Search

At SES New York, Danny Sullivan urged those in attendance to get "familiar with vertical search opportunities". He further stated "I can't say it enough. Vertical search is going to take over, the people who are going to win are the people that unerstand shopping search now".

As evidence of this trend, Danny noted that Google now placed 10 top vertical search results above all others when the query could be interpreted as vertical. Google is thus placing higher relevance on vertical search results while pushing down the organic listings.

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