Why go Vertical?
If you are a job seeker, would you rather go to SimplyHired or Google?
If you are looking to purchase a camera, would you go to Shopping.com or Google?
To find the best fares from Los Angeles to New York, why go to Google when you can use Kayak?
The point is, the results are better when you use the verical search services. It can be argued that Google does provide a bit of a vertical experience but why bother with Google when you can eliminate all the associated clutter by using the direct verical experience.
If you are looking to purchase a camera, would you go to Shopping.com or Google?
To find the best fares from Los Angeles to New York, why go to Google when you can use Kayak?
The point is, the results are better when you use the verical search services. It can be argued that Google does provide a bit of a vertical experience but why bother with Google when you can eliminate all the associated clutter by using the direct verical experience.
posted by JB at 12:56 PM
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