Can Vertical Search Prosper in the Age of Google, Yahoo! and Microsoft?
A panel of B2B media executives got together in New York City at the DeSilva+Phillips 2006 media dealmakers summit to tackle that very question.
According to Penton Media's VP of eMedia Strategy, Eric Shanfelt - “I would say that Google is a mile wide and a mile deep,” he further stated “Users are getting more sophisticated in searching and finding what they’re looking for. So as publishers we have to bring something online that is very unique and that Google doesn’t provide.”
Mitch Rouda, president of e-Media for Hanley Wood, pointed to eBuild.com, which serves the $150 billion home building products market, as a prime example of vertical search opportunities. “You have to take the full line of products and catalogs and aggregate all of the information into one standard, sortable database,” he said. “If we want to retain our audiences, we have to add value.”
http://www.btobonline.com/article.cms?articleId=26837
According to Penton Media's VP of eMedia Strategy, Eric Shanfelt - “I would say that Google is a mile wide and a mile deep,” he further stated “Users are getting more sophisticated in searching and finding what they’re looking for. So as publishers we have to bring something online that is very unique and that Google doesn’t provide.”
Mitch Rouda, president of e-Media for Hanley Wood, pointed to eBuild.com, which serves the $150 billion home building products market, as a prime example of vertical search opportunities. “You have to take the full line of products and catalogs and aggregate all of the information into one standard, sortable database,” he said. “If we want to retain our audiences, we have to add value.”
http://www.btobonline.com/article.cms?articleId=26837
posted by JB at 9:46 AM
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