SideStep.com - Amazon.com Vertical Partnership

Amazon.com (Nasdaq: AMZN) announced the launch of a travel store powered by SideStep on their site.

Amazon users begin their travel search on the Amazon.com site and are served results by SideStep.

Smaller verticals can be very useful to these larger, more established names. The expertise and precise execution of vertical sector information can only improve the experience of the users of more generic sties.