General Search Prices Fall, But Vertical Search Should Increase

From a report by Fathom Online in Media Life Magazine:

"We anticipate big growth in the local and regional search areas. As advertisers target individual markets, and small advertisers adapt search as an alternative or supplement to Yellow Pages, localized search should accelerate. We also expect an increase in vertical search engines, where the audience and advertisers are more focused."

http://medialifemagazine.com/artman/publish/article_2485.asp