Vertical Creep Into Regular Search Results

Greg Jarboe, President of SEO-PR and Gord Hotchkiss, President and CEO of Enquiro spoke at the recent Search Engine Strategies conference in NY hosted by Danny Sullivan.

“Vertical Creep Into Regular Search Results,” the opening session in the Vertical Search Track, looked at how being number one in the search results more and more means being listed in vertical search. Vertical is the new kid on the block, when it comes to the real estate of search results pages. Even if users don't choose to do a vertical search, there’s more chance than ever that search engines will show some vertical listings at the top of “default” results.