Search Share to Decline in 2006

The "2006 Digital Media Outlook" report by Avenue A/Razorfish predicts search marketing to decline as a total percentage of online ad spend.

As advertisers increase their ad spend by 20 to 30 percent, search's share of the overall marketing spend may actually shrink as this money goes towards other advertising vehicles, including the portals, vertical sites, search, mobile, gaming, RSS and consumer-generated media.

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