TV Search Firm Gets $6.5M

MeeVee, a television search company, received 6.5M in funding, mostly from Labrador Ventures.

MeeVee, based in Burlingame, California, is a vertical search company focusing on television listings. Hoping to cash in on the interest in personalized entertainment, MeeVee promises its users a personalized TV guide. Unlike the one-dimensional pages of a TV guide, users get to see promotions and snippets of TV shows when they click on MeeVee’s listings.

This model is based on users finding it more difficult to find the programming they want with the hundreds of channels available today. With a vertical TV search, they hope that users can find specific content that interests them.

http://www.redherring.com/Article.aspx?a=15870&hed=TV+Search+Firm+Gets+%246.5M§or=Industries&subsector=EntertainmentAndMedia