Diller Sees the Future in Vertical Search

At the Search Engine Strategies Conference & Expo, the keynote was delivered by Barry Diller.

Barry Diller, CEO of IAC/Interactive Corp., had some possibly prescient comments on the future of search. Mr. Diller admits that with his revamped Ask.com (his once-faithful butler, Jeeves, was sent packing late last year) he has some way to go if he is going to seriously compete with the three leaders in search. Mr. Diller believes that vertical search is the way of the future and that traffic is directly related to the extent to which a search engine can provide local results.

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