Google Launches Custom Search for Site Owners

Google's Custom Search Engine (CSE) product will allow site owners to choose which Web sources to crawl and let them leverage their community of users to improve that index and results.

Marketers and other site owners can use the platform to launch specialized search engines focused on the areas of their expertise. Ads will be sold and served through AdSense for Search.

Google executives called CSE one of the company's most important product releases in Q4.

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