The New Vertical Search
Taking the very intersting www.farecast.com web site, Gary Stein makes the point that vertical engines of the next generation will be "to be" engines rather than "glimpses into now"
Farecast.com takes historical data and applies it to what it believes the future will hold for airfares on various airlines when users search for fares between segments. This differs from the old vertical model of Travelocity, which simply crawled sites and displayed to users what is currently going on.
Per Gary's analysis: All the vertical search players should take a long look at what Farecast has done and ask themselves a simple question: "what could we do with what we know to make the consumer's experience way freakin' better?"
http://www.clickz.com/showPage.html?page=3623618
Farecast.com takes historical data and applies it to what it believes the future will hold for airfares on various airlines when users search for fares between segments. This differs from the old vertical model of Travelocity, which simply crawled sites and displayed to users what is currently going on.
Per Gary's analysis: All the vertical search players should take a long look at what Farecast has done and ask themselves a simple question: "what could we do with what we know to make the consumer's experience way freakin' better?"
http://www.clickz.com/showPage.html?page=3623618
posted by JB at 1:30 PM
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