Optimism Grows in Fighting Click Fraud

Marc Barach, chief marketing officer of Ingenio, San Francisco commented on click fraud to DMNews.
"The continuing focus on click fraud creates an industry mood of cautious optimism", Mr. Barach said. "Major players have done well in offering new data and processes to help advertisers understand and deal with fraud risk."

"While click fraud will never be completely eliminated, the industry is now poised to build a stronger relationship with advertisers who foster trust and confidence -- a critical step in strengthening the overall market," he said. "Being direct, honest and transparent is the way to accomplish this, and that's the direction our industry is headed in."

http://www.dmnews.com/cms/dm-news/search-marketing/37755.html