Become.com's new "Search Zoom" Feature

Become.com, the vertical search engine known for combining product focused search with comparison shopping, announced "Search Zoom", a feature designed to let customers sort and prioritize results by information type.

Search Zoom categorizes that information, enabling users to easily browse only their preferred research sites. Then, with one click, Become.com's "Shop" function allows users to view a range of merchants and prices from which to buy the product. Users who prefer seeing all research results will benefit from Search Zoom's labeling of results by type.

www.become.com