Latest Forrester Report to Marketers

According to a new report from Forrester Research, marketers should focus not on popular search engines, rather focus on the generational differences in online search habits.

Search results from a general search engine account for 71 percent of site visits, with another 8 percent coming from vertical search engines, according to the report.

Those results are similar across generations, with Gen Xers, those between age 27 and 40, being slightly more likely than other age groups to use general search engines like Google and Yahoo, and Younger Boomers, age 41-50, more likely to use vertical search engines, like travel and health search engines.

The Forrester recommendation is for marketers to start with sound search marketing and optimization, then prioritize their efforts utilizing the engine that best suits their market.

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