Reliance on Search is a Scary Prospect

CEO Gregory Maffei of Liberty Media, best known for bringing QVC to the world shared his forecasts on the future of e-commerce during his keynote at "Differentiating in a Converging World" on Oct 12.

Mr. Maffei said a serious obstacle to online business could be the rising cost of clicks on major search engines.

The growth of vertical search engines, which provide a focused place for searchers and the potential for better leads for marketers, may be one solution.

http://www.dmnews.com/cms/dm-news/e-commerce/38567.html