Rules for Successful B2B Search Marketing

From the latest Search Insider:

1. Know who's the buyer and who's the influencer.

2. Realize what the intent of the researcher is.

3. Understand complex buying cycles and the possible touch points with search.

4. Be prepared to build relationships with search leads.

5. Don't ask for too much too soon.

6. Understand the Complexity of the Keyword Universe.

7. Know the roles of general and vertical search portals.

8. Realize that education is a necessary evil.

9. Be prepared to lose control.

10. Understand the buying process of your prospect, but don't surrender to it.

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