Ask.com's Smart Answers
Today's Search Engine Watch takes a close look at Ask.com's Smart Answers product.
Smart Answers are the informational links above the generic 10 blue links on many SERP pages. Many people are familiar with news headlines or images popping up for certain searches, but Ask has many other Smart Answers that are appearing more frequently. Ask says it is serving "millions" of these Smart Answers each day.
For the "vertical" market, they display results from Ask's non web-search catalogs, including image search, news search, shopping search, map search and more. Example: http://www.ask.com/web?q=gridiron+gang&qsrc=1&o=333&l=dir
Ask.com is doing some really intersting and smart things to position themselves as an alternative to Google.
http://searchenginewatch.com/showPage.html?page=3623646
Smart Answers are the informational links above the generic 10 blue links on many SERP pages. Many people are familiar with news headlines or images popping up for certain searches, but Ask has many other Smart Answers that are appearing more frequently. Ask says it is serving "millions" of these Smart Answers each day.
For the "vertical" market, they display results from Ask's non web-search catalogs, including image search, news search, shopping search, map search and more. Example: http://www.ask.com/web?q=gridiron+gang&qsrc=1&o=333&l=dir
Ask.com is doing some really intersting and smart things to position themselves as an alternative to Google.
http://searchenginewatch.com/showPage.html?page=3623646
posted by JB at 2:19 PM
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