Job Search That Finds You

ZoomInfo has created a vertical search engine designed to find job candidates, even when they are not looking for work.

Subscribers insert their requirements--need a vice president of marketing, experience in networking in California-- and the search engine comes up with a list of potentials and assembles a roster of their educational background, experience and email address. It's part of a wave of vertical search apps that venture capitalists are funding. The deluxe version of this product costs $10,000

http://news.com.com/2061-12572_3-6087712.html

The Virtues of Getting Vertical

As general search tends to adopt more personalization features, narrow focused search engines are becoming less viable. Meanwhile, “vertical” search engines—particularly comparison shopping engines, but also engines for travel and financial services-- are melding with vertical sites, adding the informational content, buying guides and consumer reviews that will encourage users to engage with and trust the sites. The results are an amalgam: not totally a content site, but not a straight-ahead search engine either
http://multichannelmerchant.com/webchannel/seo/6-08-06-vertical-search/

Commercial Real Estate Vertical

Thousand Oaks, CA based MyNextDeal is set to launch what they believe to be the first vertical search engine for the commercial real estate market. The site will search thousands of commercial real estate web sites in real time, each day.

http://www.mynextdeal.com/

Google Vertical Government Search

is similar to the five-year-old FirstGov.gov, the government-sponsored site powered by MSN, intended to help citizens locate federal, state and local government information. More than 87 million unique visitors used Google's search engine in May, compared with 443,000 that searched FirstGov, according to Nielsen/NetRatings.

Google has launched several vertical search engines, more recent among them sites that search the contents of scholarly journals, books and blogs.

http://www.google.com/ig/usgov

Real Estate Vertical Showdown

The ever crowding real estate vertical field now includes the following sites:

Google Base
HouseValues
MSN Real Estate
HomeGain
AOL Real Estate
RealtyTrac.com
Rent.com
ServiceMagic
Apartments.com
Zillow.com
HomePages
Homethinking
HousingMaps
Inman Stories
Move.com
MyNewPlace
PropertyShark
Redfin
SpotRunner
StreetEasy
Trulia

Defining Search Engine Relevancy 2006

Aaron Wall posted an excellent article on search engine relevancy at SEOBook.com explaining his perception of the different relevancy criteria used by Google, Yahoo, MSN and ask.

This is a great resource offering some very useful tips and insights for those that are grappling with understanding how search engines determine what's relevant. This article is not just for newbies though. Aaron pays attention to concepts like the importance of site age, editorial and social factors that you don't see in other articles of this sort and that are increasingly important.

Does this mean you should optimize for each search engine separately? It depends on what your business model is. As Aaron suggests, you might use more aggressive tactics with short term or disposable projects focusing on Yahoo and MSN and emphasize long term tactics for sites that you want to do well in Google.

http://www.seobook.com/relevancy/

ABM Spring

At this years American Business Media's spring meeting, the topic of note was how to integrate new media platforms into existing portfolios because that's where future revenue growth is expected.

Conference members were presented several programs that showed how publishers can capitalize on vertical search as well as blogs, podcasting and other new media outlets.

ABM forecast print ad revenues to rise just 3% this year while online ad revenues should exceed 22%.

http://www.btobonline.com/article.cms?articleId=28302

Reedlink Hones in on Vertical Search

Reedlink, a subsidiary of Reed Business Information provides business professionals in the media, manufacturing, electronics, construction and retail industries with 100 business publications, 75 online publications and web portals.

Today, they announced new online tools designed to make searching and navigation easier on their vertical search sites.

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060607005605&newsLang=en

Info.com Partners with Answers.com

Info.com, a search platform for broad-web and vertical search engines, today announced a partnership with Answers.com, the leading Internet encyclopedic reference site dedicated to delivering answers covering over 3 million topics. Answers.com offers clear and authoritative content drawn from high-quality, trusted titles, as well as content created by its own editorial team, complementing Info.com's robust vertical-search capabilities.

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060607005379&newsLang=en

Krugle Banking on Vertical Search

Fresh from raising another $6.1 million, Krugle is betting on vertical search.

Vertical search has become a hot market, with a number of startups focused on segments like jobs, travel, or health. Some experts remain skeptical about vertical search engines, suggesting that Google’s clout will be difficult to break. Krugle plans on selling advertising as well as creating a premium version of it's produt that will search behind firewalls.

www.krugle.com

http://www.redherring.com/Article.aspx?a=17061&hed=Krugle+Bags+%246.1M+for+Search§or=Industries&subsector=InternetAndServices

Kellysearch.com Expands

Kellysearch.com, announced they now can provide their users with access to all product, service and company information from EDN, Purchasing's Metal Supplier Search, IAN Magazine and many other Reed Construction Group publications.

http://biz.yahoo.com/prnews/060531/new022.html?.v=57

Marchex Aquires Openlist

Openlist, a local vertical search engine was aquired by Marchex, which provides search and contextual marketing but also owns a network of thousands of "direct navigation" domains. The deal is worth $13 million in cash and stock.

www.openlist.com