ABM Spring
At this years American Business Media's spring meeting, the topic of note was how to integrate new media platforms into existing portfolios because that's where future revenue growth is expected.
Conference members were presented several programs that showed how publishers can capitalize on vertical search as well as blogs, podcasting and other new media outlets.
ABM forecast print ad revenues to rise just 3% this year while online ad revenues should exceed 22%.
http://www.btobonline.com/article.cms?articleId=28302
Conference members were presented several programs that showed how publishers can capitalize on vertical search as well as blogs, podcasting and other new media outlets.
ABM forecast print ad revenues to rise just 3% this year while online ad revenues should exceed 22%.
http://www.btobonline.com/article.cms?articleId=28302
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