Defining Search Engine Relevancy 2006
Aaron Wall posted an excellent article on search engine relevancy at SEOBook.com explaining his perception of the different relevancy criteria used by Google, Yahoo, MSN and ask.
This is a great resource offering some very useful tips and insights for those that are grappling with understanding how search engines determine what's relevant. This article is not just for newbies though. Aaron pays attention to concepts like the importance of site age, editorial and social factors that you don't see in other articles of this sort and that are increasingly important.
Does this mean you should optimize for each search engine separately? It depends on what your business model is. As Aaron suggests, you might use more aggressive tactics with short term or disposable projects focusing on Yahoo and MSN and emphasize long term tactics for sites that you want to do well in Google.
http://www.seobook.com/relevancy/
This is a great resource offering some very useful tips and insights for those that are grappling with understanding how search engines determine what's relevant. This article is not just for newbies though. Aaron pays attention to concepts like the importance of site age, editorial and social factors that you don't see in other articles of this sort and that are increasingly important.
Does this mean you should optimize for each search engine separately? It depends on what your business model is. As Aaron suggests, you might use more aggressive tactics with short term or disposable projects focusing on Yahoo and MSN and emphasize long term tactics for sites that you want to do well in Google.
http://www.seobook.com/relevancy/
posted by JB at 12:54 PM
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