Search Category Growth is a Moving Target

Where is search going? Most people predict that the growth will continue, however Borrell, Jupiter and eMarketer predict declines in online search spending by 2010.

Gordon Borrell reasons that the "underlying force that will cause online advertising to slow down, including search advertising, is the strong attraction that marketers have to 'promotions.'" Couponing, contests, and the like are gaining more traction and will start muscling into keyword buying at both the national and local search levels.