Local Paid Search to Approach $1 Billion in 2006

Borrell Associates is reporting that local advertisers have begun to spend larger amounts on paid search advertising. According to their latest report "Local Advertisers Plowing $1 Billion Into Search", smaller local businesses are doubling their expenditures this year, up from $420 million in 2005.

The report includes spending estimates for 210 cities.

A copy of the full report is at http://www.borrellassociates.com, via the "Reports" tab.