Homestore Moving to Vertical Search
Online real estate site Homestore is changing its name to Move Inc. and will launch a vertical search property at Move.com that will offer a variety of advertising products.
The name change and plans for Move.com are part of a series of strategic changes for the company, which is positioning itself to compete with Zillow and RealEstateAdvisor in the space.
Though Homestore has plans to revamp content and advertising offerings on a variety of its properties, the most dramatic change is in its vertical search plans.
"The underlying strategy for this new site is to give consumers access to the most comprehensive selection of resale, new home and rental listings possible," said Allan Merrill, executive vice president of the company.
Rather than simply indexing properties that pay to be included, as it has done thus far, the company will opt for comprehensiveness with the new offering. Listings will come in part from its existing Homestore.com, HomeBuilder.com and RENTNET properties, which will re-direct to Move.com when the site launches in the second quarter of this year. The company will also crawl the Web, take feeds from property owners and accept free listings via a self-service Web interface.
http://www.clickz.com/news/article.php/3586941
The name change and plans for Move.com are part of a series of strategic changes for the company, which is positioning itself to compete with Zillow and RealEstateAdvisor in the space.
Though Homestore has plans to revamp content and advertising offerings on a variety of its properties, the most dramatic change is in its vertical search plans.
"The underlying strategy for this new site is to give consumers access to the most comprehensive selection of resale, new home and rental listings possible," said Allan Merrill, executive vice president of the company.
Rather than simply indexing properties that pay to be included, as it has done thus far, the company will opt for comprehensiveness with the new offering. Listings will come in part from its existing Homestore.com, HomeBuilder.com and RENTNET properties, which will re-direct to Move.com when the site launches in the second quarter of this year. The company will also crawl the Web, take feeds from property owners and accept free listings via a self-service Web interface.
http://www.clickz.com/news/article.php/3586941
posted by JB at 9:51 AM
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