Most Industrial Firms to Increase Ad Spend

A survey in B2B Online finds that 569% of industrial marketers plan on increasing their marketing spend this year. Only 7% plan on decreasing their spend, with the remaining percentage to stay about the same as last year.

More than half of marketers plan to allocate additional budget dollars to search engine marketing, online directories and Web sites, and e-mail advertising.

http://www.btobonline.com/article.cms?articleId=27722