Five Reasons to Use an Ad Network

ValueClick Media's general manager, David Yovanno shares ways to use ad networks to drive brand marketing results in a recent iMediaConnection article. According to David, these are:

1. Complement your reach (mix portals and verticals)

2. Reduce frequency waste

3. Optimize to brand metrics

4. Scale your custom solutions

5. Leverage efficiencies (working with an established ad network will significantly free their time up to focus on getting the most from their portal and top vertical content site strategies as part of a balanced media mix.)

http://www.imediaconnection.com/content/9096.asp